Customers Will Adore You When You Do These Things - Business owners can get customers to fall in love with their company - and boost their bottom line - by going the extra mile, creating a connection and giving clients a reason to return. Many successful entrepreneurs and companies have adopted the strategy. Take award-winning Laguna Beach interior designer Rejoy Geehan. She treats her clients ...
- Pulling a ‘Richard Branson’ May Bring You More Business - Richard Branson, the flamboyant and irreverent founder and chairman of the London-based Virgin conglomerate, is as renowned for his wild publicity stunts as for his business acumen. His crazy, daring exploits and feats of showmanship have given the Virgin brand an inimitable cachet. Branson relishes a daunting challenge and the publ...
Marketing Return on Investment: 7 Key Metrics to Track By measuring and tracking key metrics, you can determine your marketing return on investment and link your efforts to bottom-line goals such as income and revenue. Following are some key marketing metrics that matter: Leads Generated: Keeping track of the number of leads generated and the source of those leads helps you allocate marketing re...
February 15th, 2013 
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- Secrets to Successful Networking - Networking has a bad reputation. People often (wrongly) think it is about knowing people just for what they can do for you. However, the opposite is true. Successful networkers know that the key to networking is to be nice to other people. It's as simple as that. The golden rule for networking is do good deeds first without wanting anything in return. So give ...
How to Use Online Tools to Market an Offline Business - Even if your business is strictly brick-and-mortar, your customers are online. So are your competitors. And if you want to compete over the long term, you need to find creative ways to market your business online. This begins with a simple, clear and easy-to-navigate website that highlights your physical presence and showcases what you of...
- 5 Cost-cutting Ideas for Small Businesses - Small-business owners understand the expression that you have to spend money to make money. But that doesn’t mean you should spend unwisely. Wasting money is a luxury in good economic times and a path to certain doom in a strained economy. Determining expenses to cut is an effort that too many small-business managers find excuses to avoid. Follo...
- Over-Targeting Customers May Cause a Backlash - Targeting customers became a much-used marketing strategy when business owners realized there was little to gain by mass advertising. What was the point of shouting your message when you could whisper it to only those who were interested in what you have to offer? However, many marketers now believe targeting is being overused, customers are bei...
November 14th, 2012
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- Business Owners: Never Feel Lonely at the Top Again - Small and medium-sized enterprise (SME) owners, solopreneurs and chief executive officers of large corporations have one thing in common. The buck stops with them. Business leaders bear the burden of responsibility that comes with making tough choices and hard decisions and running an organization. As a result, they often suffer from loneli...
November 5th, 2012
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- Trust the Results of Your Research: Use Some Rigor - A lot of companies conduct expensive research but don’t achieve bang for their buck because they don’t do it well. To conduct effective consumer research, your ultimate goal should be to genuinely understand your customer. Instead, many companies fall into the trap of conducting so-called “market research” that isn’t customer focus...
September 21st, 2012
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Team Up With Others to Win More Customers Have you thought about teaming up with another business to do a joint marketing promotion or share marketing resources? Joint venture (JV) marketing is a great way to stretch your marketing budget and raise your business profile. Marketing joint ventures can range from co-sponsoring ads or events to jointly promoting product launches or bartering produ...
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