Business Is a Science, but Business Success Is an Art

No matter what industry or business you’re in, starting up a new company is as much an art as a science.

Business templates have their foundation in science, starting with a business plan that forces business owners to develop a methodical and calculable approach for their new endeavor.

Business plans offer a valuable timeline and goals.

Market research needs to be conducted, the competition needs to be studied, and business owners need to check assets and investments to ensure a balanced budget.

Logic and emotion

All this leads to a road map, crafted by science and shying away from on-the-fly, emotional decisions that could contribute to business failure.

While you should treat your new business as a science in establishing it, you need to fuse it with art if you want it to succeed.

 Art may not have been important as recently as five years ago, but with the rise of the social web and its emphasis on social interaction, art has become critical to branding, recognition and, ultimately, sales.

Consumers now don’t just want to do business; they want to engage, feel part of a bigger story.

Quoted recently at Entrepreneur.com, Stanford and UC Berkeley Professor Steve Blank extends the argument for art one step further by adding that “illogical ideas are how society achieves progress.”

Citing Virgin Group’s Richard Branson and the late Steve Jobs, Blank argues the ideas that initially seemed the craziest are the ones that have proven most successful.

So while business is a science, business success is most definitely an art.

Picture Credit: Flickr

 Business Success Is an Art