How to Build Your Real Estate Success Team

What sets you apart from the competition?

You provide excellent personal service, you work hard and you persevere. But you want to climb to the next level and don’t quite know how to get there.

You’re working 18-hour days, six or seven days a week, and burning the candle at both ends.

You’re burnt out because you’re trying to be all things to all people. The quality of your personal life is suffering because you don’t have enough time left to enjoy life.

When it becomes more difficult for you to function on your own, you might want to consider creating your own team of specialists.

The right team members free you up to focus on the parts of the job you enjoy most and are best at – the parts that make you the most money.

There are three main reasons to create a team.

With a team you can offer better-quality service for your clients, boost production and increase your quality of life.

Giving better service is, of course, a commitment that you make to your client, whether you work alone or have assistants.

But having a well-run staff of assistants will enable you to provide more service to clients than will working alone.

Based on the sheer volume of man-hours that are expended on administrative functions, freeing yourself up to spend more time finding a property for a buyer, looking for a buyer to fit your listings or finding new listings will provide better service.

This increased time doing only “selling” functions will have a dramatic impact on your income.

When you decide to hire an assistant, you need to put together a long-term plan and decide which tasks to delegate.

The more time you invest in this planning stage, the less frustrated you and your team will be down the road.

Consider the following functions and whether they can be delegated to someone in your team:

• Listing Coordinator: This person manages all the files, from the generation of the listing lead through the time an offer is written.

• Field Coordinator: This person reports to the listing coordinator and handles all signs (putting up and removing), lockboxes, flyers, and delivery of documents and pre-list packages.

• Buyer’s Agent: This person handles all buyers. He or she strictly shows property and prospects to new buyers.

• Prospecting Agent: His or her job is to prospect daily to find new listings. He or she sets appointments for the lead agent to go on. This person needs to generate leads but, more importantly to generate appointments.

You can also look at adding mortgage professionals, stagers and inspectors to your team. Creating a good team can be valuable to your clients and yourself. Your success is largely dependent on your team.

How to Build Your Real Estate Success Team