How to Market a Property to Upscale Tenants –
Marketing commercial properties for lease to upscale tenants can be challenging.
Upscale tenants are more selective and demanding, but they are willing to pay a premium to get what they want.
Your commercial property will have to meet their exacting standards.
Failing to advertise a property’s desirable features can result in it being overlooked.
Promote Your Location: Higher-end tenants are very interested in the location of a property. If there is access to high-volume foot traffic, parking and public transit,promote those features, as they will be attractive to tenants looking for them in their selection process. Remember, you are advertising your building as the ideal location to house their business.
Highlight the Attractive Features of the Building: Some employers enjoy being in a historical building. Others are looking for a building with green features or want ample floor space. Whatever the features of your building, highlight them in your marketing efforts to attract the most valuable tenant for that space.
Promote the Value of Your Building: You need in your advertisement more than just the price per square foot. You need to let potential tenants know what makes your building worth the price, particularly if you’re promoting a premium building that you want to lease for an above-average price. If a tenant sees the value in the space, they’ll be willing to pay a premium price.
Contact a Commercial Real Estate Expert today:
Link LeGrand, CCIM 210-789-5465Luke LeGrand, ePRO 210-843-5853
Picture Credit: Flickr
How to Market a Property to Upscale Tenants